Jakarta, Indonesia
Upper West Apartment & Loft Living – BSD City
Upper West is a groundbreaking integrated 4-in-1 mixed-use development in BSD City, seamlessly combining SOHO (Small Office Home Office), loft living, apartments, and lifestyle spaces. Strategically positioned in the heart of the BSD Central Business District, this project caters to today’s dynamic urban professionals and entrepreneurs seeking a dynamic work-life balance.
Spearheaded by renowned developers Sinarmas Land and Dwijaya Karya Development, Developed by the esteemed Sinarmas Land and Dwijaya Karya Development, Upper West embodies the philosophy of “Work, Live, Thrive,” creating an ecosystem where businesses and residents can flourish together.
Designed by the internationally recognized architecture firm Aedas Singapore, Upper West is set to become an iconic landmark, promoting community interaction through thoughtfully designed open spaces that encourage collaboration and creativity.
The emphasis on sustainability and state-of-the-art amenities ensures a high-quality environment for professionals, making Upper West a prime destination for office and SOHO living.
Key Features
- Mixed-Use Development: Combines living, working, and leisure in one integrated space for a seamless work-life experience.
- Premium Quality: Designed by world-class architects Aedas Singapore, ensuring modern aesthetics and functionality.
- Limited Units: Exclusive offerings with high rental yield potential.
Upper West Location
Upper West is ideally positioned in BSD City, just 40 minutes from Jakarta, balancing accessibility with a tranquil environment. The development is easily accessible via major toll roads, including the Jakarta-Serpong Toll Road and the Jakarta Outer Ring Road (JORR), making it convenient for commuting professionals.
BSD City
BSD City (Bumi Serpong Damai) is a large-scale, planned township developed by Sinar Mas Land, designed to be a self-sustaining urban hub encompassing an area of 6,000 hectares. Key features include:
- Master-Planned Community
- Residential Zones
- Education Hub
- Business District
- Shopping and Recreation
- Transportation and Accessibility
- Smart City Initiatives
BSD City is home to reputable educational institutions and international-standard hospitals, alongside significant green spaces and parks, promoting an eco-friendly lifestyle.
Amenities / Location Advantage
Upper West is surrounded by a rich array of amenities that enhance residents’ quality of life, including:
- Business Centers: Proximity to major corporations such as Unilever, BFI Finance, and Smart Telecom, enhancing networking opportunities.
- Shopping and Dining: Close to major shopping centers such as AEON Mall BSD City, The Breeze BSD City, and Q Big BSD City, offering diverse retail and dining options.
- Educational Institutions: Nearby prestigious schools and universities, including Prasetiya Mulya University, Atma Jaya University, and BINUS School Serpong.
- Healthcare Facilities: Access to international standard hospitals like Eka Hospital BSD and RS Medika BSD.
- Recreational Spaces: Parks, golf courses, and the Indonesia Convention Exhibition (ICE), which not only serve leisure and community gatherings but also provide significant business opportunities.
- Transportation Options: Excellent public transport, including feeder buses and nearby train stations like Rawa Buntu and Cisauk.
- Cultural Venues: Entertainment options such as Ocean Park BSD and Damai Indah Golf.
The ICE Business Park, situated along the main access road in the CBD of BSD City, serves as a retail commercial facility adjacent to the Indonesia Convention Exhibition (ICE). This strategic location, surrounded by residential clusters, offers lucrative investment opportunities and strong business potential in a premium area.
The ICE itself is the largest convention and exhibition center in Indonesia, making it an ideal venue not just for leisure events but also for business activities, trade shows, and networking gatherings, further enhancing the appeal of Upper West for both residents and businesses.
Developer Overview
Sinarmas Land is the largest and most diversified property developer in Indonesia, boasting an extensive land bank of 10,000 hectares. The company operates through two publicly listed subsidiaries on the Jakarta Stock Exchange, achieving a combined market capitalization exceeding US$ 2.5 billion.
Dwijaya Karya Development is a prominent Indonesian real estate company known for high-quality residential and commercial projects. Focused on innovation and customer satisfaction, it develops iconic properties that emphasize modern design and functionality, fostering community engagement.
Specifications and Masterplan
Upper West comprises two towers featuring a mix of residential and commercial units:
- Tower 1: Apartments, Loft Living, SOHO Premium, and SOHO units.
- Tower 2: Additional SOHO Signature units tailored for versatile living and working environments.
Facilities
Upper West offers a comprehensive range of facilities designed to enhance the professional and living experience, including:
- Collaborative Spaces: Ideal for networking, teamwork, and creative brainstorming.
- Wellness Amenities: A fully equipped gym, sky pool, yoga terrace, and wellness lounges.
- Lifestyle Options: Restaurants, cafes, and retail areas for convenient dining and shopping.
- Recreational Facilities: Games room, children’s playground, and BBQ pavilion for family gatherings.
- Co-Working Spaces: Areas designed for remote work and meetings.
- Rooftop Garden: A serene green space for relaxation and social gatherings.
- Event Spaces: Venues for community events and private celebrations.
- Sports Facilities: Tennis courts, basketball courts, and a multi-purpose sports area.
- Pet-Friendly Areas: Designated spaces for pet owners.
- Security Features: 24/7 surveillance and access control.
- Parking Facilities: Ample parking, including electric vehicle charging stations.
- Laundry Services: On-site laundry and dry cleaning.
- Childcare Services: Facilities or partnerships with local childcare providers.
Upper West offers exceptional accessibility and modern specifications in a well-established neighborhood, making it an attractive choice for both office operations and SOHO living. Its strategic location near Jakarta’s business hubs enhances its appeal for professionals and investors alike.
Future Projects / Opportunities and Advantages
Future Projects / Development Upper West is set within the expansive BSD City, which spans 6,000 hectares. The ongoing development of BSD 3, covering an area of 2,500 hectares, will further enhance the area, transforming it into a self-sustaining urban hub. This expansion will improve infrastructure and introduce a wealth of new amenities, making BSD City an even more desirable place to work and invest.
As BSD City evolves, Upper West remains at the forefront of this growth, offering homeowners and investors the benefits of a vibrant community focused on sustainability and quality living. Investing in Upper West not only secures a modern office or SOHO space but also provides a unique opportunity to be part of a dynamic environment with long-term value.
Investment Opportunities
Investing in Upper West presents a unique chance to engage with one of Indonesia’s promising real estate markets. The strategic location caters to the increasing demand for modern office and SOHO spaces, ensuring strong rental yields and capital appreciation.
The growing demand for mixed-use developments in urban settings, particularly in BSD City, enhances its investment appeal. The area is becoming a hub for both local and international businesses, supported by significant investments in technology and retail that boost the local economy.
The presence of a substantial Chinese Indonesian community fosters a diverse environment where Chinese businesses can thrive, offering familiar cultural amenities and cuisine. Upper West stands to benefit from this economic growth, ensuring a vibrant lifestyle for residents and promising returns for investors.”
